Lux The Beauty Soap Case Study

Lux was launched in 1925 it became the first mass market toilet soap in the world.

Lux the beauty soap case study. Lux had always chosen celebrities who can be well associated with the product and thereby boost its sales. Watch the case study by Wunderman Thompson here whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0 Hindustan Unilevers soap brand Lux has unveiled a campaign that alerts women to the importance of breast examination with a simple product idea. Lux occupies a large market share in the Pakistani soap market as well as the international arena.

It was positioned as a beauty soap in India and HUL has since used successful film actors of the timesuch as Leela Chitnis Madhubala Hema Malini and Kareena Kapoorto endorse the product. The name Lux means light in Latin however the name was chosen for its play on the word luxury. As of 2009 Lux revenue was estimated at 1 billion.

The main purpose of the project is to find what strategies the company uses to market its world famous beauty soap LUX in Bangladesh. - Sunny 2nd year Business. For the first time the iconic Lux bar of soap was redesigned incorporating a subtle but visible lump.

Idea Working with Lux we did something more fundamental than traditional messaging we transformed the product. OUR LUX STAR From the. Lux Soap came into existence in 1964.

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Money-back guarantee in case you do not like the content that we write for you. In 2005 Lux introduced a new range. Art Theatre and Film.